5 results were found for "Crossmedia".
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Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of
With Ströer as the new digital marketer of its portals, Wort & Bild Verlag has brought a new, strong partner on board. The leading German digital marketer will be on the health portals for display advertising, moving image campaigns, native advertising and cooperation from January on and responsible
Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using
Ströer Mobile Media has secured the exclusive marketing rights for the Shazam mobile app inventory for the German market. The music identification app Shazam offers around 36 million downloads in Germany and has around 100 million impressions per month*. In addition to marketing the mobile in-app ad
The Ströer Group is bundling its proprietary digital public video network with immediate effect and linking its playout system to a Ströer online ad server. As a result, both OC Station and OC Mall are being renamed Station Video and Mall Video. Together with Infoscreen and AdWalk, they will form St
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19. October 2023