40 results were found for "Mobile".
Displaying results 1 to 10 of 40.
Ströer expands online marketer portfolio with the acquisition of Radcarpet Launch of the new Ströer Mobile Media GmbH Ströer Media AG is acquiring the location-based advertising segment of Servtag GmbH, Berlin. With the location-based advertising network Radcarpet, which specializes in localized and
Sony Mobile Communications has implemented a video campaign on public portals to mark the launch of the Xperia Z1 Compact. It uses a mobile advertising solution based on the Promiflash app to extend the video content. The video campaign not only connects Ströer’s public video channel with its mobile
Ströer Mobile Media has secured the exclusive marketing rights for the Shazam mobile app inventory for the German market. The music identification app Shazam offers around 36 million downloads in Germany and has around 100 million impressions per month*. In addition to marketing the mobile in-app ad
Vooh! is the attention-grabbing name for the new innovation that has now been launched by Ströer, Germany's largest outdoor advertising company: an app which links up conventional out-of-home advertising campaigns with attractive online content. Vooh! stands for "Virtual Out-of-Home" and turns outdo
Ströer is expanding its digital news portfolio to include the new online portal and the watson.de app as of March 22. The new news portal addresses the mobile generation with news, stories and opinions on business, politics, entertainment, sport, digital and lifestyle. The 25 heads strong editorial
Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of
The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe
Against the background of the “Out-of-Home plus“ strategy (OOH plus), Ströer is continuing to focus on its core business and today sold its stake the Nordic company Conexus, which it had acquired in 2015. After selling Foodist and the mobile performance company business, Conexus is now the third suc
Ströer Digital, the top 3 AGOF advertising company, and mediasports Digital, the biggest stand-alone online sports advertising agency and subsidiary of digital sports media company PERFORM, are joining forces. The new commercial partnership creates a new powerful portfolio in digital sports advertis
The Cologne-based media company Ströer intends to take over OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers, which is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million u
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19. October 2023
