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Customers of Neo Advertising GmbH, a subsidiary of the Ströer Group and one of the leading providers in the field of digital signage in public areas and at the POS, can now display news from Germany's largest news website t-online.de, also part of the Ströer Group, in their program. t-online.de is t
Ströer Mobile Media has secured the exclusive marketing rights for the Shazam mobile app inventory for the German market. The music identification app Shazam offers around 36 million downloads in Germany and has around 100 million impressions per month*. In addition to marketing the mobile in-app ad
The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe
In December 2017, Ströer put the 500th Infoscreen system into operation in Cologne. Ströer now has a total of around 4,500 digital screens in Germany, including a public video network in the largest underground and suburban railway stations, mainline stations and shopping centres. With the public vi
The Ströer Group is bundling its proprietary digital public video network with immediate effect and linking its playout system to a Ströer online ad server. As a result, both OC Station and OC Mall are being renamed Station Video and Mall Video. Together with Infoscreen and AdWalk, they will form St
t-online is launching a new business and finance portal, www.t-online.de/finanzen/ , where users can browse a comprehensive range of investment and financial content. This includes news, background reports, and free practical tools, for example an intuitive calculator for securities savings plans. T