15 results were found for "Mobile".
Displaying results 1 to 10 of 15.
Sony Mobile Communications has implemented a video campaign on public portals to mark the launch of the Xperia Z1 Compact. It uses a mobile advertising solution based on the Promiflash app to extend the video content. The video campaign not only connects Ströer’s public video channel with its mobile
Ströer Mobile Media has secured the exclusive marketing rights for the Shazam mobile app inventory for the German market. The music identification app Shazam offers around 36 million downloads in Germany and has around 100 million impressions per month*. In addition to marketing the mobile in-app ad
Ströer is expanding its digital news portfolio to include the new online portal and the watson.de app as of March 22. The new news portal addresses the mobile generation with news, stories and opinions on business, politics, entertainment, sport, digital and lifestyle. The 25 heads strong editorial
TikTok, the platform for short mobile videos, and Ströer have teamed up with the organization MBRC The Ocean to raise awareness for the elimination of plastic waste using #KickOutThePlastic.
Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of
The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe
Ströer Digital, the top 3 AGOF advertising company, and mediasports Digital, the biggest stand-alone online sports advertising agency and subsidiary of digital sports media company PERFORM, are joining forces. The new commercial partnership creates a new powerful portfolio in digital sports advertis
The term "bicycle boom" regularly made it into the headlines during the pandemic. Now, the German Bicycle Association (BVZF) encourages people to switch to bicycles in the long term using video clips and outdoor posters.
The Ströer Group is bundling its proprietary digital public video network with immediate effect and linking its playout system to a Ströer online ad server. As a result, both OC Station and OC Mall are being renamed Station Video and Mall Video. Together with Infoscreen and AdWalk, they will form St
Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using
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19. October 2023