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15 results were found for "Mobile".

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Ströer integrates content and advertising on public portals for Sony Mobile

Ströer integrates content and advertising on public portals for Sony Mobile

Digitale Medien 17. März 2014

Sony Mobile Communications has implemented a video campaign on public portals to mark the launch of the Xperia Z1 Compact. It uses a mobile advertising solution based on the Promiflash app to extend the video content. The video campaign not only connects Ströer’s public video channel with its mobile


Ströer Mobile Media to market Shazam in Germany

Ströer Mobile Media to market Shazam in Germany

Digitale Medien 30. Juni 2015

Ströer Mobile Media has secured the exclusive marketing rights for the Shazam mobile app inventory for the German market. The music identification app Shazam offers around 36 million downloads in Germany and has around 100 million impressions per month*. In addition to marketing the mobile in-app ad


Ströer launches watson.de in Germany

Ströer launches watson.de in Germany

Digitale Medien 22. März 2018

Ströer is expanding its digital news portfolio to include the new online portal and the watson.de app as of March 22. The new news portal addresses the mobile generation with news, stories and opinions on business, politics, entertainment, sport, digital and lifestyle. The 25 heads strong editorial


TikTok and MBRC The Ocean launch #KickOutThePlastic on public video

TikTok and MBRC The Ocean launch #KickOutThePlastic on public video

Nachhaltigkeit 04. August 2021

TikTok, the platform for short mobile videos, and Ströer have teamed up with the organization MBRC The Ocean to raise awareness for the elimination of plastic waste using #KickOutThePlastic.


adscale launches cross-media private marketplace

adscale launches cross-media private marketplace

Digitale Medien 12. November 2015

Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of


ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe


Ströer Digital and mediasports Partner to Form Digital Sports Advertising Powerhouse

Ströer Digital and mediasports Partner to Form Digital Sports Advertising Powerhouse

Digitale Medien 03. März 2014

Ströer Digital, the top 3 AGOF advertising company, and mediasports Digital, the biggest stand-alone online sports advertising agency and subsidiary of digital sports media company PERFORM, are joining forces. The new commercial partnership creates a new powerful portfolio in digital sports advertis


Bike campain #BLEIBINBEWEGUNG launches in Hamburg

Bike campain #BLEIBINBEWEGUNG launches in Hamburg

Nachhaltigkeit 13. April 2021

The term "bicycle boom" regularly made it into the headlines during the pandemic. Now, the German Bicycle Association (BVZF) encourages people to switch to bicycles in the long term using video clips and outdoor posters.


Ströer links public video network to ad server

Ströer links public video network to ad server

Digitale Medien 10. September 2014

The Ströer Group is bundling its proprietary digital public video network with immediate effect and linking its playout system to a Ströer online ad server. As a result, both OC Station and OC Mall are being renamed Station Video and Mall Video. Together with Infoscreen and AdWalk, they will form St


Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Digitale Medien 03. März 2017

Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using