35 results were found for "Data".
Displaying results 1 to 10 of 35.
Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using
Ströer SE signed a purchase agreement today to acquire a 78.8 % majority in Statista – the remaining 21.2 % will remain with the founders. Statista – based in Hamburg – is a leading data and business intelligence portal. Statista offers its customers a considerable degree of efficiency and extensive
Yesterday the Ströer division Digital Ventures signed the contract of purchase and takes over a 51-percent-majority of Conexus – the other 49 percent remain with the founders. The Norwegian company is specialized in digital, big data driven educational solutions. The Scandinavian market and research
15. May 2023 DOOH Club Lounge at the OMR Festival 2023 DOOH Public Video 72,000 visitors, 40 meter long stages and over 1,000 speakers - that was OMR 2023 in the Hamburg exhibition halls. And we were also present at the OMR with our exclusive DOOH Club Lounge under the motto "Welcome to the urban ju
15. June 2023 WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE Green Media sustainability When implementing campaigns, more and more attention is being paid to CO 2 emissions. With OMG Momentum's Scenario Planner, it is already possible to optimise the media mix in the planning phase for media-specific
01. February 2022 Target Group Study Sustainability Onlinewerbung Außenwerbung Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability. INTERVIEW WITH ANNINA BLEEK, SVP SOLUTIONS STUDIE AT STRÖER Reaching people: In a st
21. March 2023 Climate-neutral Campaigns & Sustainability at Ströer Green Media Smart City sustainability Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in t
06. April 2021 Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperat
With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will
On April 01, 2015 Ströer will become the majority shareholder in the owned media and big data specialist Content Fleet. The company supports major international brands in the strategic deployment of content. Content Fleet provides creative services, distribution and monetization from a single source
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28. September 2023
