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26 results were found for "Data".

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Ströer extends online portfolio with technology leader in precise target group identification

Ströer extends online portfolio with technology leader in precise target group identification

Unternehmen 29. August 2013

Landmark deal for Ströer’s online strategy Proprietary technologies offer competitive advantages in real-time analysis of big data Strengthening of branding business for premium publishers Cologne, 29 August 2013 Via its wholly-owned subsidiary Ströer Digital Group GmbH, Ströer Media AG is taking ov


Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Digitale Medien 03. March 2017

Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using


Ströer Digital Ventures acquires Scandinavian market leader for big data analytics in the educational sector

Ströer Digital Ventures acquires Scandinavian market leader for big data analytics in the educational sector

Unternehmen 19. November 2015

Yesterday the Ströer division Digital Ventures signed the contract of purchase and takes over a 51-percent-majority of Conexus – the other 49 percent remain with the founders. The Norwegian company is specialized in digital, big data driven educational solutions. The Scandinavian market and research


Ströer SE acquires global data and business intelligence platform Statista

Ströer SE acquires global data and business intelligence platform Statista

Unternehmen 18. December 2015

Ströer SE signed a purchase agreement today to acquire a 78.8 % majority in Statista – the remaining 21.2 % will remain with the founders. Statista – based in Hamburg – is a leading data and business intelligence portal. Statista offers its customers a considerable degree of efficiency and extensive


Ströer intends to take over OMS, the national digital marketing agency of Germany’s regional daily newspaper publishers

Ströer intends to take over OMS, the national digital marketing agency of Germany’s regional daily newspaper publishers

Unternehmen 09. September 2015

The Cologne-based media company Ströer intends to take over OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers, which is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million u


Seeding Alliance and Newcast focus on programmatic content marketing

Seeding Alliance and Newcast focus on programmatic content marketing

Digitale Medien 29. January 2018

The advertising specialist Seeding Alliance is one of the first marketers worldwide to provide the technical infrastructure for programmatic booking of content campaigns. From now on, the True Native Advertising format of the Seeding Alliance, the Native AdIn, can not only be delivered on the conten


Ströer and United Internet Media with strategic media cooperation plan

Ströer and United Internet Media with strategic media cooperation plan

Unternehmen 22. September 2011

New planning reliability for advertisers and agencies: Ströer Out-of-Home Media AG, one of Europe’s leading out-of-home advertising companies, and United Internet Media AG, a leading marketer of digital media on the German and European advertising market and a pioneer in innovative online crossmedia


Strategic expansion: Ströer purchases the leading content and technology specialist Content Fleet

Strategic expansion: Ströer purchases the leading content and technology specialist Content Fleet

Unternehmen 30. March 2015

On April 01, 2015 Ströer will become the majority shareholder in the owned media and big data specialist Content Fleet. The company supports major international brands in the strategic deployment of content. Content Fleet provides creative services, distribution and monetization from a single source


adscale launches cross-media private marketplace

adscale launches cross-media private marketplace

Digitale Medien 12. November 2015

Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of


ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe