Search

43 results were found for "Data".

Displaying results 1 to 10 of 43.

Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Digitale Medien 03. March 2017

Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using


Ströer SE acquires global data and business intelligence platform Statista

Ströer SE acquires global data and business intelligence platform Statista

Unternehmen 18. December 2015

Ströer SE signed a purchase agreement today to acquire a 78.8 % majority in Statista – the remaining 21.2 % will remain with the founders. Statista – based in Hamburg – is a leading data and business intelligence portal. Statista offers its customers a considerable degree of efficiency and extensive


Ströer Digital Ventures acquires Scandinavian market leader for big data analytics in the educational sector

Ströer Digital Ventures acquires Scandinavian market leader for big data analytics in the educational sector

Unternehmen 19. November 2015

Yesterday the Ströer division Digital Ventures signed the contract of purchase and takes over a 51-percent-majority of Conexus – the other 49 percent remain with the founders. The Norwegian company is specialized in digital, big data driven educational solutions. The Scandinavian market and research


DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

Public Video 13. October 2023

Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin


Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. March 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Digitale Außenwerbung

Strategic expansion: Ströer purchases the leading content and technology specialist Content Fleet

Strategic expansion: Ströer purchases the leading content and technology specialist Content Fleet

Unternehmen 30. March 2015

On April 01, 2015 Ströer will become the majority shareholder in the owned media and big data specialist Content Fleet. The company supports major international brands in the strategic deployment of content. Content Fleet provides creative services, distribution and monetization from a single source


Seeding Alliance and Newcast focus on programmatic content marketing

Seeding Alliance and Newcast focus on programmatic content marketing

Digitale Medien 29. January 2018

The advertising specialist Seeding Alliance is one of the first marketers worldwide to provide the technical infrastructure for programmatic booking of content campaigns. From now on, the True Native Advertising format of the Seeding Alliance, the Native AdIn, can not only be delivered on the conten