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Ströer presents its results for the first six months of 2020: Robust performance in the Covid-19 crisis

Ströer presents its results for the first six months of 2020: Robust performance in the Covid-19 crisis

Unternehmen 13. August 2020

Ströer SE & Co. KGaA presents its figures for the first six months of 2020. The coronavirus pandemic and the temporary restrictions on public life during the months of the second quarter underscore the strength of the “OOH+” strategy – the combination of the core OOH business and the supporting Digi


Ströer Content Group expands top management:  Sven Scheffler becomes new COO

Ströer Content Group expands top management: Sven Scheffler becomes new COO

Digitale Medien 16. Oktober 2019

The Ströer Content Group is expanding its management team with Chief Executive Officer (CEO) Marc Schmitz and Chief Content Officer (CCO) Arne Henkes and appoints Sven Scheffler as Chief Operating Officer (COO) as of November 1. In digital publishing, the company publishes premium content via all di


Ströer appoints Dr. Christian Baier as CFO

Ströer appoints Dr. Christian Baier as CFO

Unternehmen 04. April 2019

Dr. Christian Baier, 39, will take up the position of Chief Financial Officer (CFO) of the Ströer Group as of 1 August 2019, joining the board of management alongside the Co-CEOs Udo Müller and Christian Schmalzl. Christian Baier studied business management at the European Business School in Oestric


optimise-it expands digital customer service for ARAG

optimise-it expands digital customer service for ARAG

Dialogmedien 14. Januar 2019

Optimise-it, the live chat expert from Hamburg, and the ARAG Group are jointly expanding digital customer service for Germany's largest family-owned insurance company. In the future, ARAG will focus on a combination of live chat, messenger and high value customer support. Customers will thus have an


Ströer intensifies focus on core business and successfully sells Vitalsana online pharmacy

Ströer intensifies focus on core business and successfully sells Vitalsana online pharmacy

Unternehmen 23. November 2017

Ströer is strengthening its focus on its core business along the marketing and sales funnel with branding, performance and dialogue products. Against this backdrop, the company is selling the Vitalsana online pharmacy to the Zur Rose Group, which owns the DocMorris brand. Acquired by Ströer in Octob


Ströer commences the announced roll-out of the small cell infrastructure in Germany

Ströer commences the announced roll-out of the small cell infrastructure in Germany

Digitale Medien 19. Januar 2016

Ströer will start to roll out small cells in Germany as part of a pilot project and will, in a first step together with Vodafone, install 64 small cells in its advertising media infrastructure in Munich and Frankfurt. These small technical devices, which are invisibly installed in Ströer advertising


Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Nachhaltigkeit 06. April 2021

How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.


Programmatic buying is driving the German display market

Programmatic buying is driving the German display market

Digitale Medien 08. September 2014

Programmatic buying is setting the pace in the German digital advertising market, as the automated buying and selling of ad space is growing at a considerably faster rate than manual sales. According to adscale’s forecast, the proportion of total revenues in the German display advertising market gen


GfK study: Out-of-Home-Channel has outstanding reach

GfK study: Out-of-Home-Channel has outstanding reach

Unternehmen 29. Juni 2012

According to a representative study carried out by the Enigma/GfK market research institute into the Out-of-Home-Channel (OC) at German train stations, the digital Out-of-Home network reaches at least 20 percent of the inhabitants within one week. Digital screens have maximum reach for young people:


Ströer Digital will be no. 1 in terms of reach based on new AGOF currency

Ströer Digital will be no. 1 in terms of reach based on new AGOF currency

Unternehmen 21. September 2015

The German competition authority Bundeskartellamt approved the acquisition of Germany’s largest internet portal, t-online.de, and the country’s biggest digital marketer, InteractiveMedia, according to AGOF Digital Facts, without any restrictions. The transaction value is some EUR 300 million and wil