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Ströer intends to take over OMS, the national digital marketing agency of Germany’s regional daily newspaper publishers

Unternehmen 09. September 2015

The Cologne-based media company Ströer intends to take over OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers, which is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million u

Start for digital city information systems in Wetzlar

OOH 03. September 2019

Ströer is pushing ahead with the digitalisation of its advertising spaces in public spaces and is now equipping Wetzlar with digital city information systems. From September 2019, five new digital advertising spaces will be available to the city and local and regional advertisers for the first time:

adscale launches cross-media private marketplace

Digitale Medien 12. November 2015

Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe

Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Unternehmen 02. November 2015

Today Ströer closed on the acquisitions of Germany’s online portal with the widest reach, t-online.de, and the biggest German digital marketer, InteractiveMedia (as ranked by AGOF “Digital Facts” in both cases). The transaction takes the form of a capital increase at Ströer in return for the non-cas

Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Unternehmen 13. August 2015

Today Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shar

Robust through to the pandemic: Ströer presents results for fiscal year 2020

Unternehmen 24. Februar 2021

Ströer SE & Co. KGaA presents its preliminary results for fiscal year 2020. Against the backdrop of the coronavirus pandemic, Ströer was once again able to demonstrate the strength of its ‘OOH plus’ strategy - the combination of the core OOH business and the supporting Digital OOH & Content and Dire

Remaining robust during the crisis: Ströer presents its Q1 2021 results

Unternehmen 11. Mai 2021

Ströer SE & Co. KGaA is presenting its results for the first quarter of 2021. Against the backdrop of the coronavirus pandemic and the ongoing three-month lockdown that dominated the reporting period, it is apparent that the diversification of our business in the context of the OOH+ strategy – combi

Ströer Content Group expands top management: Sven Scheffler becomes new COO

Digitale Medien 16. Oktober 2019

The Ströer Content Group is expanding its management team with Chief Executive Officer (CEO) Marc Schmitz and Chief Content Officer (CCO) Arne Henkes and appoints Sven Scheffler as Chief Operating Officer (COO) as of November 1. In digital publishing, the company publishes premium content via all di

Ströer presents its results for the first six months of 2020: Robust performance in the Covid-19 crisis

Unternehmen 13. August 2020

Ströer SE & Co. KGaA presents its figures for the first six months of 2020. The coronavirus pandemic and the temporary restrictions on public life during the months of the second quarter underscore the strength of the “OOH+” strategy – the combination of the core OOH business and the supporting Digi

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