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33 results were found for "Data".

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Target Group Study Sustainability

Target Group Study Sustainability

Nachhaltigkeit 01. February 2022

Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.

  • Onlinewerbung
  • Außenwerbung

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe


adscale launches cross-media private marketplace

adscale launches cross-media private marketplace

Digitale Medien 12. November 2015

Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of


Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Unternehmen 13. August 2015

Today Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shar


Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Unternehmen 02. November 2015

Today Ströer closed on the acquisitions of Germany’s online portal with the widest reach, t-online.de, and the biggest German digital marketer, InteractiveMedia (as ranked by AGOF “Digital Facts” in both cases). The transaction takes the form of a capital increase at Ströer in return for the non-cas


Detailed statement by Ströer SE & Co. KGaA on the short attack by Muddy Waters Capital and outlook on current business development (Kopie 1)

Detailed statement by Ströer SE & Co. KGaA on the short attack by Muddy Waters Capital and outlook on current business development (Kopie 1)

Unternehmen 22. April 2016

A. Executive summary 1. The report published yesterday by Muddy Waters Capital primarily consists of the manipulation of facts known and already published by Ströer, which have been presented intentionally in a misleading fashion and with false claims, presumptions and assertions to deliberately dis


WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

Nachhaltigkeit 15. June 2023

The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.

  • Green Media
  • sustainability

Climate-neutral Campaigns & Sustainability at Ströer

Climate-neutral Campaigns & Sustainability at Ströer

Nachhaltigkeit 21. March 2023

Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.

  • Green Media
  • Smart City
  • sustainability

Remaining robust during the crisis: Ströer presents its  Q1 2021 results

Remaining robust during the crisis: Ströer presents its Q1 2021 results

Unternehmen 11. May 2021

Ströer SE & Co. KGaA is presenting its results for the first quarter of 2021. Against the backdrop of the coronavirus pandemic and the ongoing three-month lockdown that dominated the reporting period, it is apparent that the diversification of our business in the context of the OOH+ strategy – combi


Robust through to the pandemic: Ströer presents results for fiscal year 2020

Robust through to the pandemic: Ströer presents results for fiscal year 2020

Unternehmen 24. February 2021

Ströer SE & Co. KGaA presents its preliminary results for fiscal year 2020. Against the backdrop of the coronavirus pandemic, Ströer was once again able to demonstrate the strength of its ‘OOH plus’ strategy - the combination of the core OOH business and the supporting Digital OOH & Content and Dire