16 results were found for "Data".
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Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using
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Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin
With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will
The advertising specialist Seeding Alliance is one of the first marketers worldwide to provide the technical infrastructure for programmatic booking of content campaigns. From now on, the True Native Advertising format of the Seeding Alliance, the Native AdIn, can not only be delivered on the conten
Public Video celebrates its 30th birthday! In the anniversary campaign “Whatever moves us”, which kicks off today on Ströer’s digital media carriers in public spaces, marketing managers from Deutsche Telekom, Commerzbank, Warner Bros. Discovery, Otto and many other companies congratulate Ströer and
Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta
In 2023, Ritter Sport intends to continue its vegan success story and is succeeding with digital outdoor advertising from Ströer: Ritter Sport relied heavily on Ströer’s nationwide digital reach in public spaces from January to April to launch its new vegan varieties. During this period, all of Strö
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19. October 2023