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The Cologne-based media company Ströer intends to take over OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers, which is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million u
Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.
Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of
The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe
Today Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shar
Today Ströer closed on the acquisitions of Germany’s online portal with the widest reach, t-online.de, and the biggest German digital marketer, InteractiveMedia (as ranked by AGOF “Digital Facts” in both cases). The transaction takes the form of a capital increase at Ströer in return for the non-cas
The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.
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A. Executive summary 1. The report published yesterday by Muddy Waters Capital primarily consists of the manipulation of facts known and already published by Ströer, which have been presented intentionally in a misleading fashion and with false claims, presumptions and assertions to deliberately dis
Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.
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19. October 2023
