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Target Group Study Sustainability

Target Group Study Sustainability

B21F6BB4-1C5E-4341-9402-72115F03EA26 01. February 2022 Target Group Study Sustainability Nachhaltigkeit Out-of-Home Digital Außenwerbung Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability. INTERVIEW WITH ANNINA BLEE

  • Nachhaltigkeit
  • Out-of-Home
  • Digital
  • Außenwerbung

Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Unternehmen 02. November 2015

Today Ströer closed on the acquisitions of Germany’s online portal with the widest reach, t-online.de, and the biggest German digital marketer, InteractiveMedia (as ranked by AGOF “Digital Facts” in both cases). The transaction takes the form of a capital increase at Ströer in return for the non-cas


Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Unternehmen 13. August 2015

Today Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shar


Ströer appoints Dr. Christian Baier as CFO

Ströer appoints Dr. Christian Baier as CFO

Unternehmen 04. April 2019

Dr. Christian Baier, 39, will take up the position of Chief Financial Officer (CFO) of the Ströer Group as of 1 August 2019, joining the board of management alongside the Co-CEOs Udo Müller and Christian Schmalzl. Christian Baier studied business management at the European Business School in Oestric


Ströer intensifies focus on core business and successfully sells Vitalsana online pharmacy

Ströer intensifies focus on core business and successfully sells Vitalsana online pharmacy

Unternehmen 23. November 2017

Ströer is strengthening its focus on its core business along the marketing and sales funnel with branding, performance and dialogue products. Against this backdrop, the company is selling the Vitalsana online pharmacy to the Zur Rose Group, which owns the DocMorris brand. Acquired by Ströer in Octob


Ströer Content Group expands top management: Sven Scheffler becomes new COO

Ströer Content Group expands top management: Sven Scheffler becomes new COO

Digitale Medien 16. October 2019

The Ströer Content Group is expanding its management team with Chief Executive Officer (CEO) Marc Schmitz and Chief Content Officer (CCO) Arne Henkes and appoints Sven Scheffler as Chief Operating Officer (COO) as of November 1. In digital publishing, the company publishes premium content via all di


Ströer commences the announced roll-out of the small cell infrastructure in Germany

Ströer commences the announced roll-out of the small cell infrastructure in Germany

Digitale Medien 19. January 2016

Ströer will start to roll out small cells in Germany as part of a pilot project and will, in a first step together with Vodafone, install 64 small cells in its advertising media infrastructure in Munich and Frankfurt. These small technical devices, which are invisibly installed in Ströer advertising


Robust through to the pandemic: Ströer presents results for fiscal year 2020

Robust through to the pandemic: Ströer presents results for fiscal year 2020

Unternehmen 24. February 2021

Ströer SE & Co. KGaA presents its preliminary results for fiscal year 2020. Against the backdrop of the coronavirus pandemic, Ströer was once again able to demonstrate the strength of its ‘OOH plus’ strategy - the combination of the core OOH business and the supporting Digital OOH & Content and Dire


GfK study: Out-of-Home-Channel has outstanding reach

GfK study: Out-of-Home-Channel has outstanding reach

Unternehmen 29. June 2012

According to a representative study carried out by the Enigma/GfK market research institute into the Out-of-Home-Channel (OC) at German train stations, the digital Out-of-Home network reaches at least 20 percent of the inhabitants within one week. Digital screens have maximum reach for young people:


Ströer presents its results for the first six months of 2020: Robust performance in the Covid-19 crisis

Ströer presents its results for the first six months of 2020: Robust performance in the Covid-19 crisis

Unternehmen 13. August 2020

Ströer SE & Co. KGaA presents its figures for the first six months of 2020. The coronavirus pandemic and the temporary restrictions on public life during the months of the second quarter underscore the strength of the “OOH+” strategy – the combination of the core OOH business and the supporting Digi