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28 results were found for "Out-of-Home".

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Digital out-of-home advertising pioneer celebrates its anniversary

Digital out-of-home advertising pioneer celebrates its anniversary

OOH 17. Februar 2014

Infoscreen, the digital big screen at high-traffic underground and suburban railway stations, is celebrating its 20th anniversary. On February 15, 1994, the first screen went live at the Odeonsplatz underground station in Munich. This marked the first use of digital out-of-home advertising in German


Ströer goes on tour with its regional Afterwork show

Ströer goes on tour with its regional Afterwork show

OOH 17. Januar 2014

Ströer has planned a national tour titled “See and be seen: How images form in the mind” that will visit various regions across Germany this year. The provider of outdoor and online advertising plans to use a diverse program to draw focus to the potential of out-of-home media with regard to percepti


Neo Advertising expands content offering

Neo Advertising expands content offering

Digitale Medien 12. Dezember 2018

Customers of Neo Advertising GmbH, a subsidiary of the Ströer Group and one of the leading providers in the field of digital signage in public areas and at the POS, can now display news from Germany's largest news website t-online.de, also part of the Ströer Group, in their program. t-online.de is t


New finance portal: t-online expands its business reporting

New finance portal: t-online expands its business reporting

Digitale Medien 18. November 2020

t-online is launching a new business and finance portal, www.t-online.de/finanzen/ , where users can browse a comprehensive range of investment and financial content. This includes news, background reports, and free practical tools, for example an intuitive calculator for securities savings plans. T


Ströer Mobile Media to market Shazam in Germany

Ströer Mobile Media to market Shazam in Germany

Digitale Medien 30. Juni 2015

Ströer Mobile Media has secured the exclusive marketing rights for the Shazam mobile app inventory for the German market. The music identification app Shazam offers around 36 million downloads in Germany and has around 100 million impressions per month*. In addition to marketing the mobile in-app ad


Ströer expands public video network to 500 Infoscreens in Germany

Ströer expands public video network to 500 Infoscreens in Germany

Digitale Medien 04. Januar 2018

In December 2017, Ströer put the 500th Infoscreen system into operation in Cologne. Ströer now has a total of around 4,500 digital screens in Germany, including a public video network in the largest underground and suburban railway stations, mainline stations and shopping centres. With the public vi


Landmark Deal: Ströer wins the main lease for advertising rights in Cologne once again

Landmark Deal: Ströer wins the main lease for advertising rights in Cologne once again

OOH 02. Juli 2014

Ströer entered in a Europe-wide call for bids for marketing advertising spaces in Cologne and has been awarded the main lease. On behalf of the city of Cologne, the city’s public utilities Stadtwerke Köln GmbH re-tendered the advertising rights in spring 2013 to the communal area in two lots as of J


ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe


Ströer links public video network to ad server

Ströer links public video network to ad server

Digitale Medien 10. September 2014

The Ströer Group is bundling its proprietary digital public video network with immediate effect and linking its playout system to a Ströer online ad server. As a result, both OC Station and OC Mall are being renamed Station Video and Mall Video. Together with Infoscreen and AdWalk, they will form St


blowUP media acquires German market leader in large-format advertising on German autobahns

blowUP media acquires German market leader in large-format advertising on German autobahns

OOH 11. Januar 2016

blowUP media GmbH has acquired B.A.B. MaxiPoster Werbetürme GmbH. The company specializes in large-format advertising on German autobahns (expressways), and is the market leader in the segment. With its high-visibility towers located near autobahns, which are free from advertising, the company gener