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New finance portal: t-online expands its business reporting

New finance portal: t-online expands its business reporting

Digitale Medien 18. November 2020

t-online is launching a new business and finance portal, www.t-online.de/finanzen/ , where users can browse a comprehensive range of investment and financial content. This includes news, background reports, and free practical tools, for example an intuitive calculator for securities savings plans. T


adscale launches cross-media private marketplace

adscale launches cross-media private marketplace

Digitale Medien 12. November 2015

Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of


ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe


Programmatic buying is driving the German display market

Programmatic buying is driving the German display market

Digitale Medien 08. September 2014

Programmatic buying is setting the pace in the German digital advertising market, as the automated buying and selling of ad space is growing at a considerably faster rate than manual sales. According to adscale’s forecast, the proportion of total revenues in the German display advertising market gen


optimise-it expands digital customer service for ARAG

optimise-it expands digital customer service for ARAG

Dialogmedien 14. Januar 2019

Optimise-it, the live chat expert from Hamburg, and the ARAG Group are jointly expanding digital customer service for Germany's largest family-owned insurance company. In the future, ARAG will focus on a combination of live chat, messenger and high value customer support. Customers will thus have an


Ströer Dialog supports Vodafone online branch in Cologne

Ströer Dialog supports Vodafone online branch in Cologne

Dialogmedien 19. Dezember 2018

The Ströer Dialog Group, the specialist for dialogue marketing within the Ströer Group, has been contracted by Vodafone to manage the online branch of the telecommunications service provider. Operation of the new Vodafone online branch started a few days ago from the Cologne location. A camera live


Ströer Digital and mediasports Partner to Form Digital Sports Advertising Powerhouse

Ströer Digital and mediasports Partner to Form Digital Sports Advertising Powerhouse

Digitale Medien 03. März 2014

Ströer Digital, the top 3 AGOF advertising company, and mediasports Digital, the biggest stand-alone online sports advertising agency and subsidiary of digital sports media company PERFORM, are joining forces. The new commercial partnership creates a new powerful portfolio in digital sports advertis


Neo Advertising expands content offering

Neo Advertising expands content offering

Digitale Medien 12. Dezember 2018

Customers of Neo Advertising GmbH, a subsidiary of the Ströer Group and one of the leading providers in the field of digital signage in public areas and at the POS, can now display news from Germany's largest news website t-online.de, also part of the Ströer Group, in their program. t-online.de is t


GfK reach study: t-online.de reaches some 47 million users per month across Germany

GfK reach study: t-online.de reaches some 47 million users per month across Germany

Dialogmedien 27. Juni 2017

With the launch of the unique multiscreen-multi-touchpoint concept, t-online.de can now reach some 47 million users per month all over Germany. This is the result of the latest GfK reach study commissioned by Ströer. This makes t-online.de the largest digital media brand. “The editorial team at t-on