50 results were found for "Data".
Displaying results 11 to 20 of 50.
New planning reliability for advertisers and agencies: Ströer Out-of-Home Media AG, one of Europe’s leading out-of-home advertising companies, and United Internet Media AG, a leading marketer of digital media on the German and European advertising market and a pioneer in innovative online crossmedia
Starting in 2024, for the first time Ströer will offer pre-packaged, mixed-format networks in metropolitan areas with more than 450,000 inhabitants. These networks contain a balanced mix of Mega-Light, City-Light-Poster (CLP) and Premium-CLP. This combination provides optimal advertising coverage fo
The agency masterplan ran a campaign for the client Hermes Germany in November using Private Market Place (PMP) deals on the Ströer Supply-Side Platform (Ströer SSP). Supporting market research shows that a noticeably better campaign performance could be achieved compared to an open auction and conf
Die DOOH Club Lounge war ein exklusiver Rückzugsort auf der OMR mit spannenden Insights in die digitale Außenwerbung: von Strategie und Mediamix über Kreativität, Programmatic und Daten bis hin zu Green Media (Nachhaltigkeit).
Ströer customers now have the option to access extended contextual targeting. In addition to the previously available contextual targeting on the IAB categories, more than 500 keyword-based segments are available at the start, and create individual targeting options for the roll-out of campaigns. Ag
Public Video celebrates its 30th birthday! In the anniversary campaign “Whatever moves us”, which kicks off today on Ströer’s digital media carriers in public spaces, marketing managers from Deutsche Telekom, Commerzbank, Warner Bros. Discovery, Otto and many other companies congratulate Ströer and
Yieldlove, the Hamburg-based specialist for header bidding and part of the Ströer Group, demonstrates the considerable and immediate benefits that the use of alternative ID solutions can already bring today with its new whitepaper "Who needs cookies anyway". The result of an analysis of billions of
Im Rahmen eines umfassenden Produkt-Relaunches hat die stationäre und die mobile Website von t-online im Mai 2022 ein vollständig neues Design erhalten und wurde technologisch runderneuert.
The Cologne-based media company Ströer intends to take over OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers, which is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million u
Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta
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19. October 2023
