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The Regional Network Office for Sustainability Strategies West (RENN.west) promotes communication about sustainability concepts and, in cooperation with Ströer, launches the "Ziele brauchen Taten" campaign in September, which can be seen in over 100 train stations nationwide.
Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.
Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.
The German Sustainability Award (DNP) is the biggest award in Germany for companies that act sustainably. In August 2023, a jury of experts nominated Ströer in the "Advertising & PR" sector. From the nominees in this category, the jury has now determined the top 3: Ströer is in the final of the DNP.
As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.
Sustainability is rightly a crucial topic. In recent months, the sensitivity in dealing with it has increased. Consumers are also more educated and differentiate more strongly. Companies are therefore well advised to address this issue at product level as well as at company level.
Ströer has been nominated for the German Corporate Sustainability Award, which is being awarded this year together on behalf of the German Federal Ministry for the Environment, the German Chamber of Industry and Commerce (DIHK) and the World Wide Fund For Nature (WWF) to particularly exemplary companies in their sectors.
The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.
Two important components for the Ströer Sustainability Strategy 2030 – efficiency and innovation – have always been part of our business mode. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost. We now procure around 80 percent green electricity to operate the public infrastructure and have thus laid the foundations for climate-neutral out-of-home and digital communication.
On September 8 th , Hamburg’s communication infrastructure will be tested as part of a fictitious storm surge. Further federal states, participating rural and urban districts and municipalities will test their warning in a joint exercise. At 11.00 am, the participating authorities and emergency serv
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02. October 2024
