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Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin
Ströer SE & Co. KGaA is publishing its fourth Group Sustainability Report 2022 - for the first time simultaneously with its Annual Report. The sustainability report gives an overview of Ströer’s sustainability strategy and covers the four sub-areas of Environment, Employees, Business Partners & Society and Governance.
Ströer is continuing its commitment to greater sustainability in Gelsenkirchen and the region together with the Bochum transport operator BOGESTRA and has installed two additional green bus shelters.
With its portfolio of premium assets and best-in-class carbon footprint products, Ströer has become one of the most sustainable national media marketers, particularly through the expansion of its digital portfolio. Above all, the expansion of the digital communication infrastructure goes hand in hand with Ströer's sustainability strategy. For example, Ströer is guided by the Science Based Targets initiative (SBTi) to achieve Net-Zero.
As an operator of an advertising media infrastructure in public spaces, Ströer is part of the Smart City and sets new accents. The growing demand for sustainable solutions is an incentive for us to continuously develop our portfolio. We offer services for our customers that make an additional ecological and social contribution.
As in previous years, Ströer supports the GREENTECH FESTIVAL once again as a premium partner and is present on site as an exhibitor with sustainable infrastructure solutions. Ströer communicates the festival's messages with a high-reach digital out-of-home (DOOH) campaign via its own digital media carriers.
Not only bus stops in Bonn have a green roof. A green roof has now also been installed on the first advertising pillar near the bus stop Beethovenhalle. The sustainable pillar also attracts bees to an insect hotel.
Climate and environmental protection has always occupied a central position in Ströer's product portfolio. The growing demand for sustainable solutions is an incentive for Ströer to continuously develop its portfolio. In fact, outdoor advertising - especially DOOH - is one of the lowest-CO2 media in the media mix in relation to the contacts reached. Ströer also uses green electricity for all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate-neutral by 2025.
In 2023, Ritter Sport intends to continue its vegan success story and is succeeding with digital outdoor advertising from Ströer: Ritter Sport relied heavily on Ströer’s nationwide digital reach in public spaces from January to April to launch its new vegan varieties. During this period, all of Strö
Together with the Department of Culture and Media as a cooperation partner, Ströer has initiated the "MoinKultur!" motif contest.
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19. October 2023