42 results were found for "Sustainability".
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Ströer is continuing its commitment to greater sustainability in Gelsenkirchen and the region together with the Bochum transport operator BOGESTRA and has installed two additional green bus shelters.
With its portfolio of premium assets and best-in-class carbon footprint products, Ströer has become one of the most sustainable national media marketers, particularly through the expansion of its digital portfolio. Above all, the expansion of the digital communication infrastructure goes hand in hand with Ströer's sustainability strategy. For example, Ströer is guided by the Science Based Targets initiative (SBTi) to achieve Net-Zero.
As an operator of an advertising media infrastructure in public spaces, Ströer is part of the Smart City and sets new accents. The growing demand for sustainable solutions is an incentive for us to continuously develop our portfolio. We offer services for our customers that make an additional ecological and social contribution.
Not only bus stops in Bonn have a green roof. A green roof has now also been installed on the first advertising pillar near the bus stop Beethovenhalle. The sustainable pillar also attracts bees to an insect hotel.
As in previous years, Ströer supports the GREENTECH FESTIVAL once again as a premium partner and is present on site as an exhibitor with sustainable infrastructure solutions. Ströer communicates the festival's messages with a high-reach digital out-of-home (DOOH) campaign via its own digital media carriers.
Climate and environmental protection has always occupied a central position in Ströer's product portfolio. The growing demand for sustainable solutions is an incentive for Ströer to continuously develop its portfolio. In fact, outdoor advertising - especially DOOH - is one of the lowest-CO2 media in the media mix in relation to the contacts reached. Ströer also uses green electricity for all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate-neutral by 2025.
Together with the Department of Culture and Media as a cooperation partner, Ströer has initiated the "MoinKultur!" motif contest.
In a pilot project, Ströer is greening a total of ten advertising pillars in the Munich city area. Munich is one of the most heavily sealed cities in Germany. According to evaluations by the Department for Climate and Environment, the degree of sealing is 44 per cent. The project contributes to greening the city more and redesigning it so that Munich does not heat up much more and valuable rainwater is lost.
How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.
Ströer (DSM Deutsche Städte Medien GmbH) and Stadtwerke Bamberg have jointly installed the first bus shelter with a green roof in Bavaria in Willy-Lessing-Strasse in Bamberg.
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19. October 2023