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International Children's Rights Day is held every year on November 20th. To mark the day, Ströer's cooperation partner UNICEF is calling for children and young people to be heard and involved more in all decisions that affect them. Every year on November 20th, UNICEF sets an example worldwide with the campaign #TurnTheWorldBlue - Show your colors for international children's rights.
As an operator of an advertising media infrastructure in public spaces, Ströer is part of the Smart City and sets new accents. The growing demand for sustainable solutions is an incentive for us to continuously develop our portfolio. We offer services for our customers that make an additional ecological and social contribution.
Ströer used its digital media to encourage voter turnout in Bavaria and thus make a contribution to strengthening democracy.
Bomb discoveries, chemical accidents, major fires, floods - if there is a serious threat to life or health in Frankfurt, all those potentially affected should be warned as quickly as possible - and told how best to act. The Frankfurt Fire Department is responsible for warning the population of so-called non-police hazards. The fire department has now significantly expanded its warning infrastructure and resources.
Official warnings now also on digital city information systems from Ströer
As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.
As in previous years, Ströer supports the GREENTECH FESTIVAL once again as a premium partner and is present on site as an exhibitor with sustainable infrastructure solutions. Ströer communicates the festival's messages with a high-reach digital out-of-home (DOOH) campaign via its own digital media carriers.
Ströer verfügt über einen Vertrag mit dem Bundesamt für Bevölkerungsschutz (BBK) und ist damit offizieller Warnmultiplikator.
Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.
Since mid-September, a green roof has adorned the advertising pillars in Erlangen. Mayor Florian Janik, Economic Officer Konrad Beugel as well as Stefan Helbig (Managing Director Ströer Deutsche Städte Medien GmbH) and Freya Amann (Head of Municipal Affairs and Urban Development Bavaria, Ströer Deutsche Städte Medien GmbH) from Ströer witnessed at the corner of Nürnberger-/Sedanstraße when the last of a total of 44 advertising pillars got a plant cover put on.
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19. October 2023
