Detailinfos
Public Video Roadside
Public Video Roadside are large digital screens on main roads and traffic junctions. They impress with their elevated position in a large landscape format and convince with luminous LED technology, which is why they are unmissable by day and night. Your target group is open to your advertising in the average waiting situation (e.g. at traffic lights) and will take notice of your messages.
Important notes:
Still image, Cinemagram & Animations - no videos!
QR codes are not permitted on advertising materials in Munich!
These are the specifications for Audience based (Programmatic) Public Video Roadside
Specifications
Ad duration
possible ad duration between 10 seconds and 30 seconds
ATTENTION: exact booked spot length, i.e. at 10 seconds = 10 s 00 ms (there must be no milliseconds more or less)
Operating hours
Monday till Sunday
6:00 to 22:00/23:00/24:00 o'clock (depending on city)
Managed Service | Programmatic |
|---|---|
Cinemagram
| Cinemagram
|
Still image
| Still image
|
Resolution
672 x 432 Pixel, sRGB
576 x 408 Pixel, sRGB
Comercial length
Refer to the order confirmation for the commercial length
No Title Slates or Blank Frames
Advertising formats
IMPORTANT! Still image, cinemagram & animation - no videos!
For further information, please refer to the table below ("Format specifications").
Lead time and delivery address:
- Ströer Digital Media always treats public video ads as follows when booking (Managed/IO or Programmatic Public Video (PPV)): All PV ads must be sent at least five working days prior to the start of the campaign for technical and content verification to ops-ppv(at)stroeer.de.
Delivery options:
- Finished commercial: Please note that the finished commercial must meet the above requirements. If there are several themes,theme instructions will be required.
- No spot available: If you want to create your advertising material via Ströer Media Creations, please ask your Störer contact person for the costs. Please consider at least 10 working days lead time
Format specifications
Format | Animation / Cinemagramm / Still image | Cinemagramm / Still image | Still image |
|---|---|---|---|
672 x 432 Pixel |
| Berlin, Bochum, Kiel, Landshut, Stuttgart | Hanover, Munich |
672 x 432 Pixel |
| Bremen, Cottbus, Dortmund, Duisburg, Emmerich am Rhein, Erfurt, Erlangen, Essen, Gelsenkirchen, Greifswald, Halle (Saale), Herne, Kleve, Krefeld, Leipzig, Mainz, Mönchengladbach, Neubrandenburg, Oberhausen, Offenbach, Oyten, Paderborn, Remscheid, Remseck am Neckar, Rheine, Ritterhude, Reutlingen, Siegen, Steinbach (Taunus), Wesel, Wuppertal | Dresden, Heidelberg, Nuremberg |
576 x 408 Pixel | Dusseldorf, Hamburg | Bielefeld, Bonn, Braunschweig, Chemnitz, Datteln, Emsdetten, Hagen, Karlsruhe, Kassel, Kirchheim, Magdeburg, Neu-Ulm, Pforzheim, Recklinghausen, Schwerin, Tübingen, Ulm, Wetzlar, Wolfsburg | Fürth, Ingolstadt, Jena, Cologne, Mannheim, Marl, Neuss, Osnabrück, Solingen |
Please click here for a detailed overview by city.
Specifications for the creation of advertising material
The measured font height of any depicted font must be at least 30 pixels from the baseline (an exception is made in the font height for legally binding notices: here it is exactly 7 pixels)
Images that can be confused with traffic lights or traffic signs are not permitted
Please also note that traffic light colours (signal red/orange/green) may not be used on a large scale in Cologne.
The fonts in this motif are 47.5 pixels or 30 pixels (minimum font height) high.
47.5 pixels are easily readable even from a distance of 75 metres and thus achieve the maximum advertising effect.
The minimum font height of 30 pixels is barely legible from a distance of 75 metres.
We recommend making the font and image as large as possible. A large message leads to an optimal advertising impact!
| Cinemagram | Animation |
|---|---|
Cinemagrams are living images in which selected areas of the image move: a combination of still image and video elements. | Animations are living images in which the image moves across the entire surface: |
|
|
Put key information (headline, URL, logo) as large as possible
Limit yourself to a few, essential contents for optimal perception
Use a clear visual language and little text (70 % image / 30 % text)
A URL is best remembered as contact information
General instructions for public video that must be followed
-
Contents should be accessible in the booked time.
-
Contents must comply with the directives for the protection of minors.
-
Commercials must be created in the exact resolution of the booked advertising medium.
-
Commercial lengths must correspond to the exact frame of the booked time.
Last update: 23/02/2024