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Detailinfos

Public Video Retail

Ströer©Frank Peters

Public Video Retail are digital portrait / landscape-formative surfaces at strategically optimal locations in retail shops (shops for daily needs), e.g. on the sales floor or in the checkout area. They are located directly at the point of sale (Budnikowski, Edeka, Rewe, nahkauf) and thus overcome the barrier between advertising message and purchase. You achieve an intensive effect through the multi-sided and synchronous use of the screens. Your broad target group is in shopping mode and can be reached with messages directly at the POS to set a final buying impulse before the purchase.

These are the specifications for Audience based (Programmatic) Public Video Retail
 

Specifications

Ad duration

  • possible ad duration between 10 seconds and 30 seconds

  • ATTENTION: exact booked ad duration, i.e. at 10 seconds = 10 s 00 ms (there must be no milliseconds more or less)

Operating hours

  • Monday till Saturday

  • 8 o'clock till 20 o'clock 

    Managed Service

    Programmatic

    Video

    • MP4 or MOV, 25, 29,97 und 30 fps, without audio track

    • Codec: uncompressed or h.264 (bit rate min. 30 Mbit/s)

    • no half images (progressive)

      Video

      • MP4, 25, 29,97 und 30 fps, without audio track

      • Codec: h.264 (bit rate max. 12 Mbit/s)

      • no half images (progressive)

        Still image

        • .jpeg / .png

        • PowerPoint, InDesign and Flash files can not be accepted.

        Still image

        • .jpeg / .png

        • PowerPoint, InDesign and Flash files can not be accepted.

        Resolution

        • 1920 x 1080 Pixel, sRGB

        • 1080 x 1920 Pixel, sRGB

        Aspect ratio

        • 16:9

        • 9:16

        Commercial length

        • Refer to the order confirmation for the commercial length

        • No Title Slates or Blank Frames

        Lead time and delivery address:

        • Ströer Digital Media always treats public video ads as follows when booking (Managed/IO or Programmatic Public Video (PPV)): All PV ads must be sent at least three working days prior to the start of the campaign for technical and content verification to ops-ppv(at)stroeer.de.

        Delivery options:

        • Finished commercial: Please note that the finished commercial must meet the above requirements. If there are several themes,theme instructions will be required.
        • No spot available: If you want to create your advertising material via Ströer Media Creations, please ask your Störer contact person for the costs. Please consider at least 10 working days lead time

        General instructions for public video that must be followed

        • Contents should be accessible in the booked time.

        • Contents must comply with the directives for the protection of minors.

        • Commercials must be created in the exact resolution of the booked advertising medium.

        • Commercial lengths must correspond to the exact frame of the booked time.

        Programmatic Creative Approval and Caching

        Dateiname: ppv-creative-approval-stroeer.pdf
        Dateigröße: 83 KB

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        Last update: 23/02/2024

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