Detailinfos
Public Video Giant (Outdoor)
Ströer©Andreas Schmidt-Wiethoff
Public Video Giant (Outdoor) are large-format screens at exposed and highly frequented outdoor touchpoints. They captivate with large screens from 10 sqm and are placed in a prominent and highly visible position. Depending on the location, different target groups can be reached, such as shoppers in the mall / pedestrian zone or motorists on access roads.
Due e to editorial, varied content and local information, Public Video Giants secures additional attention.
Important notes:
Still image, cinemagram & animation - no videos!
Font heights must be respected!
These are the specifications for Audience based (Programmatic) Public Video Giant (Outdoor)
Specifications
Ad duration
- Possible ad duration between 10 seconds and 20 seconds (at 576 × 1584 pixels, i.e. Düsseldorf Graf-Adolf-Str. / Berliner Allee)
- Exactly 10 seconds (all except Düsseldorf Graf-Adolf-Str. / Berliner Allee)
- ATTENTION: exact booked ad duration, i.e. at 10 seconds = 10 s 00 ms (there must be no milliseconds more or less)
Operating hours
- Monday till Sunday
- 6:00 to 22:00/23:00/24:00 o'clock (depending on city)
Managed Service | Programmatic |
|---|---|
Cinemagram
|
Cinemagram
|
Still image
| Still image
|
Resolution
All formats in sRGB
Commercial length
Refer to the order confirmation for the commercial length
No Title Slates or Blank Frames
Advertising forms
IMPORTANT OUTDOOR! Still & Cinemagram & Animation - no videos!
Moving image, animation & cinemagram at PV Giant Outdoor is not playable in Munich.
Lead time and delivery address:
- Ströer Digital Media always treats public video ads as follows when booking (Managed/IO or Programmatic Public Video (PPV)): All PV ads must be sent at least three working days prior to the start of the campaign for technical and content verification to ops-ppv(at)stroeer.de.
Delivery options:
- Finished commercial: Please note that the finished commercial must meet the above requirements. If there are several themes,theme instructions will be required.
- No spot available: If you want to create your advertising material via Ströer Media Creations, please ask your Störer contact person for the costs. Please consider at least 10 working days lead time
Format specifications
| City / Location | Format in Pixel | Minimum font heights in Pixel | Design note |
|---|---|---|---|
| The Green Berlin | 1620 x 1080 | 80 (legal text exact 28) | Cinemagramm / Still image |
| Bremen | 1080 x 1920 | 80 (legal text exact 28) | Cinemagramm / Still image |
| Dorsten | 1920 x 1080 | 80 (legal text exact 28) | Cinemagramm / Still image |
| Dortmund | 1080 x 1920 | 80 (legal text exact 28) | Cinemagramm / Still image |
| Dresden | 1080 x 1920 | 80 (legal text exact 28) | Cinemagramm / Still image |
| Duisburg | 1080 x 1920 | 80 (legal text exact 28) | Cinemagramm / Still image |
| Düsseldorf (except Graf-Adolf-Str. / Berliner Allee) | 1080 x 1920 | 80 (legal text exact 28) | Animation / Cinemagramm / Still image |
| Düsseldorf (only Graf-Adolf-Str, / Berliner Allee) | 576 x 1584 | 40 (legal text exact 14) | Animation / Cinemagramm / Still image |
| The Green Düsseldorf | 1620 x 1080 | 80 (legal text exact 24) | Cinemagramm / Still image |
| Essen | 1080 x 1920 | 80 (legal text exact 28) | Cinemagramm / Still image |
| Hamburg (exceptHamburger Meile) | 1080 x 1920 | 80 (legal text exact 28) | Animation / Cinemagramm / Still image |
| Hamburg (only Hamburger Meile) | 800 x 416 | 40 (legal text exact 14) | Animation / Cinemagramm / Still image |
| Kiel | 1080 x 1920 | 80 (legal text exact 28) | Cinemagramm / Still image |
| Munich GreenGate (Rosenheimer Str.) | 672 x 432 | 40 (legal text exact 14) | Still image |
| Munich (Innsbrucker Ring, Landsberger Str.) | 1080 x 1920 | 80 (legal text exact 28) | Still image |
| Munich (Leuchtenbergring) | 1920 x 1080 | 80 (legal text exact 28) | Still image |
| Stuttgart | 1080 x 1920 | 80 (legal text exact 28) | Cinemagramm / Still image |
Specifications for the creation of advertising material
The measured font height of any displayed font must be at least 30 / 40 / 80 pixels from the baseline (an exception is made in the font height for legally binding notices: here it is exactly 7 / 14 / 28 pixels)
The fonts in this motif are 80 pixels high (minimum font height at 1080 x 1920 pixels / 1920 x 1080 pixels). Texts with the specified minimum font height are easily readable even from a distance of 25 meters and thus achieve the maximum advertising effect. We recommend making the font and image as large as possible. A big message leads to an optimal advertising effect!
exemplary representation: distance of 75m
exemplary representation: distance of 50m
exemplary representation: distance of 25m
The font heights are measured from the baseline to the height of the highest letter (see example here).
Attention: The measured font height often does not correspond to the font size specified by the program.
| Cinemagram | Animation |
|---|---|
Cinemagrams are living images in which selected areas of the image move: a combination of still image and video elements. | Animations are living images in which the image moves across the entire surface. |
|
|
Put key information (headline, URL, logo) as large as possible
Limit yourself to a few, essential contents for optimal perception
Use a clear visual language and little text (70 % image / 30 % text)
A URL is best remembered as contact information
General instructions for public video that must be followed
-
Contents should be accessible in the booked time.
-
Contents must comply with the directives for the protection of minors.
-
Commercials must be created in the exact resolution of the booked advertising medium.
-
Commercial lengths must correspond to the exact frame of the booked time.
Last update: 05/08/2024